Consulting services

 

Human thinking

Anything you do as a brand is about people. It’s why you exist. So why aren’t people considered more in the opportunties to engage, inform, educate an entertain them? Human thinking is core to Solica. It’s our first and last consideration and we think about it continuously. Without human connection brand connection is increasingly difficult.

| Design thinking
| Behavior modeling
| Journey mapping
| Demand creation

Integrated strategy

Brand loyalty is the result of promises kept, positive experiences, follow-through and ultimately defined by people not companies. Branding therefore isn’t what your company says it is. It’s what others say and it’s the reputation you hold based on the experiences you provide. Your brand including your vision, mission, values, the promises you keep and actions you take sit on top of your integrated strategy. This strategy is the guiding light that intersects the many aspects of your business and ultimately engage internal and external audiences. Together, your brand and strategic planning go-hand-in-glove. Increasingly that gloved hand never lets go of the mobile device so the many aspects of digital engagement need to be planned as an integral part of the process.

| Branding
| Integrated strategy
| Strategic planning

 

Digital engagement

You can’t separate the hand from the digital device today. From smartphones to wearable technology digital engagement is the most direct and potentially immersive opportunity to sell your ideas. We have worked in the digital space since 1992 and have been part of the digital revolution, grown with it, shaped it and have brought great brands with us. Development can be contracted with Primoda Digital Experiences, a division of Solica.

| Digital strategy
| User experience/modeling
| Content marketing
| Interaction design

 

 

Modern storytelling

Somewhere in the 20th century business forgot about the power of story when in-fact human beings are hardwired over hundreds of thousands of years to want to experience them. Storytelling in business is a vast opportunity to engage people quickly and effectively. While not the campfires of old, modern storytelling, and the many ways it can be done, is remarkable. We help connect ideas with people with a focus on why your story matters.

| Content marketing
| Creative planning
| Campaign development

We’re happy to answer any questions—call 403.613.3142